About Sweet Fashion Princess

Every princess deserves a little magic.

We hand-select boutique-quality gowns and enchanting accessories so your little one can twirl, dream, and shine. From our castle in Orlando, Florida, we sprinkle a bit of wonder into every package.

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Curated with Care

We partner with trusted suppliers and hand-select only pieces that meet our boutique standards.

Fast U.S. Shipping

Ships from Orlando, FL. Free standard shipping on U.S. orders $49+.

Fairy Godmother Support

Real people who care — here to make sure your order feels magical.

Photo-Ready Details

Sequins, appliqués, and finishes that look magical in photos & party videos.

Family-Owned Boutique

We’re a proud family business, run with heart. Every gown is chosen as if it were for our own little princess.

An Interview with Angelica (Our Fairy Godmother 🧚‍♀️✨)

Q: What inspired you to start?

A: Just like many grandparents, I was frustrated—flimsy costumes and nothing truly magical enough for birthdays and theme park trips. I wanted to give my granddaughter something worthy of her fairytale moments. Families deserve better.

Q: How do you choose the gowns?

A: I think like a grandparent. Will it be comfortable all day? Will it hold up through parties and photos? Will she light up when she twirls? If the answer is yes, it makes the collection.

Q: What do customers love most?

A: Trust. Families know these aren’t “costumes-in-a-bag.” Every gown is hand-selected for boutique quality, shipped fast from Florida, and backed by our Happily Ever After Guarantee.

Q: What’s your wish for every princess?

A: That she feels like the main character in her own fairytale—special, confident, and truly magical, whether it’s a birthday, a gift from grandma, or just a Tuesday she’ll always remember.